HAWX wasn’t born from one simple idea. It was actually the brainchild of a small team of retail experts—footwear developers, work boot merchandisers, and product strategists—people who have spent their entire careers in the retail and work boot industry.
They sat around a table one morning over coffee, talking about the need for an innovative work brand. There was a gap in the market for 20–30-year-old males in the blue collar work space. The skilled labor who takes pride in feeding, building, and fueling the nation—those who are proudly blue collar by choice. This customer needed something industry-specific, tailored to their individual trades; they needed something they could identify with personally, a boot they could walk off the jobsite in and go straight to the bar afterwards. Something rugged, something comfortable, something new.
That’s when they thought of HAWX.
They left the table, leaving behind their mugs now stained with stale coffee, and filled the rest of us in.
At first, we called HAWX badass work gear. Because back in 2017, that’s how we viewed it. But today, after years of scientific research, proprietary safety and comfort technology development, and countless iterations of design to perfect each boot, HAWX has evolved into the solution for skilled trades industry workers.
From the brains of many, one simple idea was formed—that those who work with their hands and stand on their feet day in and day out shouldn’t have to compromise on work gear.
HAWX is for those who are blue collar by choice.
HAWX BOOTS
HAWX work boots are built with quality materials to protect the modern worker. They are made with sturdy full-grain leather and the innovative HAWX Ground Support insole for high-performance and long-lasting comfort.
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We design our boots around industry-specific requirements. We field test, fit test, and wear test, we get feedback, develop proprietary technology to best serve the people wearing the boots, and construct our boots—lace-up, pull-on, safety toe, soft toe, puncture resistant, waterproof, and so on—to provide the experience the industrial workforce is looking for.
HAWX PROPRIETARY TECHNOLOGY
Our strength comes from developing HAWX proprietary features in our work boots. HAWX proprietary technology is built around problem-solving foot support, all-day comfort, and overall protection. Our proprietary componentry is spread across industries and applications, and includes the Ground Support Comfort Insole for all-day foot support, the Blown-Rubber Outsole for superior cushioning and traction, and our Heat Transfer System for cool-air circulation.
HAWX WORKWEAR
HAWX workwear moves with you while staying strong, balancing protection, comfort, and flexibility. No matter the industry, HAWX workwear performs under pressure.
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